What Most ASEAN Businesses Get Wrong About Doing Business in China For years, the standard China market entry strategy was simple.Set up in Shanghai. Open an office in Beijing. Scale through Shenzhen. That approach once worked. Today, the reality is different. The first mover advantage in Tier 1 cities is largely gone. Office rents remain among the highest in Asia. Talent costs are elevated. Domestic competitors are sophisticated and fast. Many foreign businesses enter believ